The Creativity Advantage

Have you ever stopped to wonder about the fact that everything that was ever created in the world was first an idea in the mind?  The blueprint created by an architect that ultimately became a sky scraper was first an idea in mind.  The innovation at a cosmetic company for a new and improved way to dispense the product was first an idea in mind. And the innovation at a consumer packaging company that upgraded the bag seal process to produce both lower manufacturing costs and improved customer satisfaction was initially an idea in the mind.

Knowledge has greatly advanced over the past few decades regarding creativity and innovation.  And much of this advance is the result of improved understanding about how the mind works. The mind is a powerful asset that most businesses can leverage to far greater competitive advantage that they are presently doing.

A fundamental premise is that the mind works by association. It builds knowledge through analogy and metaphor…’this is like that’ and ‘that is like this.’  Each and every one of us has built up a knowledge base throughout life, through formal education, observation, experiences and a plethora of inputs from family, friends, authority figures, and mentors.  We possess deep neural networks of associations in the mind. And so we can structure diverse groups, with diverse bodies of knowledge and expertise to use their powers of association to generate original and creative solutions in any area of business.

At least 90% of what we know and what drives our thoughts, beliefs, ideas and reside in an unconscious level of mind.  That’s right, only about 10% of mind is operating at a conscious level.  Imagine the possibilities of tapping into the whole mind. The fact of the matter is that the unconscious level of mind is always working, though it may not be working in the direction of your choosing.  But you can change that now. People have far more control over inputs and outputs of mind than they may every have imagined.

A second fundamental premise is that conscious and unconscious psychological states are present in every creative act.  Many artists and business people are naturally talented in accessing unconscious material, thereby leveraging inner creative resources and intuition.  Bill Gates, Steve Jobs, and Sir Richard Branson, Albert Einstein and Nikola Tesla come to mind. But we can sense when someone has that special something, when they are deeply connected with their inner resources because we have them too, and highly creative people exist at all levels of organization. But for people for whom accessing creativity has not come so naturally, rest assured that it can be taught. It used to be thought that creativity could not be taught; it either came with ‘the package’ or was unattainable. But decades of research and structuring of training to leverage deep inner resources have proven that creative innovation can be taught…and learned.

A third fundamental premise is that the unconscious mind works on a different logic from that of the conscious mind.  It is literal rather than abstract and it follows the intent and direction of the conscious mind.  The conscious mind is like the captain of the ship, delivering goals, intentions and instructions through a megaphone on an upper deck, and the deep inner mind is the crew beneath the deck, receiving the orders.  And when the crew beneath the deck receives orders to identify a creative solution, it follows them via access to a powerhouse of resources.  It is, indeed, the powerhouse of mind. The unconscious mind simply follows directions (it does not make decisions), and delivers creative solutions. So you can give your inner mind a problem to solve and allow it to deliver a solution. And you might like to call that using your intuition.

A fourth fundamental premise is that the inner mind understands and uses imagery, far more than words.  So you can give the inner mind images of a solutions state and then let it shape the path regarding how to reach the desired solution.

While businesses are using more and more knowledge about the mind to leverage creativity and innovation, they’ve had to break away from a tacit culture of belief that only the conscious mind matters, or only the conscious mind exists at all.  Conscious mind is that part of you that is logical, compiles and analyzes data, speaks and uses language, and faces externally, out into the world of data absorbed by the five senses (sight, hearing, touch, taste, and smell).  Through advances in technology, companies have become very good at compiling and analyzing big data, and employing insights gleaned in all aspects of business, and especially marketing.

But what are they missing?  In many cases, they are indeed missing the vast creative—and one might say—infinite creative resource that lies within the deep inner mind. Whether or not you believe that human beings are connected to a unified, creative source, I’m sure you can imagine the potential of teaching employees to look inward to tap their inner creativity.  Their associative learning process can be used to draw seemingly desperate, metaphorical or analogous ideas together to create original ideas from which product and service innovations spring.  Everything that was ever created in the world was first created in mind.  And you have the opportunity to tap that wellspring of innovative energy.

Excerpt from careersinpsychology.org

HOW FORTUNE 500 COMPANIES USE PSYCHOLOGY TO INCREASE SUCCESS

Fortune 500 Psychology

Once a year Forbes magazine publishes a list of 500 public and private companies that have successfully ranked in an extensive revenue-based research study. While it might appear to the disinterested or casual observer that the revenue ratings are merely talking points for the corporate-minded; the list is in fact, one of the tools used to assess the nation’s economic health and predicted outlook. For example, the 61st publication of the list (the latest as of 2015) reveals how Fortune 500 companies account for 12.5 trillion in revenues; almost 100 billion in profits; an aggregated market value of 17 trillion and a yield of 26.8 million jobs. While membership in the Fortune 500 club is prestigious as well as something to talk about; what it represents is, in reality, serious business.

This is where psychology comes into stark focus.

Without the infusion and intervention of highly trained psychologists into the lifeblood of Fortune 500 companies, the above numbers would not exist. Historically and economically speaking, the psychologists responsible for inspiring, developing and maintaining corporate leadership and healthy work environments have been the silent strength reinforcing the backbone of the world’s economy for decades. The field itself is vast, highly diverse, and in a state of perpetual progress; making it one of the most dynamic of the psychology career fields.

How Do Psychologists Help Fortune 500 Companies Succeed?

According to Dr. Paul M. Muchinsky (1947-2015); author of “Psychology Applied to Work”, there are 6 general ways which psychologists help companies succeed:

  1. Selection and Placement
  2. Training and Development
  3. Performance Appraisal
  4. Organization Development
  5. Quality of Work Life
  6. Ergonomics

The following descriptions of these categories are basic at best. In reality, each specialty is a world unto itself, highly diversified and supplemented by other specialties.

Selection and Placement

Psychologists who utilize their talents in this specialty area design and develop processes and techniques that assess employees in terms of strengths, weaknesses, skills and interests. Applying scientific psychological methodologies, the psychologist can then create effective systems for hiring, placing, transferring and promoting workers within the company.

These psychologists must have the dual capability to determine both the needs of a company in terms of human resources; as well as comprehensively take into consideration the needs and natures of individuals found in that particular industry’s available workforce.

Training and Development

Psychologists working in training and development are experts at identifying the skills and talents of employees and subsequently creating ways to enhance them; thus transmogrifying the human asset component of an organization. This process effectuates invaluable improvement in organizations: its workforce improves both internally (by boosting self-esteem and morale) and externally (by increasing the quality and possibly quantity of output).

These psychologists are the key to change at the managerial level as well. Armed with scientific data and objective insights, they look at the big picture and assess how groups of employees and work processes might benefit from maximizing interactive roles and systems in which managers are integrated in revamped fashion both personally and productively.

Performance Appraisal

As the title suggests, psychologists involved in performance appraisal within organizations develop ways of assessing exactly “what is” maximum or good performance and what is not. The company as a whole is analyzed as to its role as a hindrance to or support system for workers individually, in groups, divisions, sections, and the like. They also look at the dynamics of the groups or units and interpret scientifically whether their performance is being maximized; and if not, what can be done to improve both the quality and quantity of job performance.

Within “performance appraisal psychology” comes a myriad of factors that can and do influence the performance of the workforce. Psychologists in this field must be able to look not just at employee and output components, but at all elements present in the industry of the particular company’s work world.

Organization Development

Psychologists involved in organization development look at how a company is structured; if the structure serves the business in the best way possible and how the existing business construct affects all levels of employees as well as the end users of products and/or services. This specialty is sensitive to a plethora of factors which affect human behavior and how that behavior is defined in the workplace. Organization development can draw in other areas of psychology, such as consulting psychologists; who might for example, work with a company’s top level leadership.

Quality of Work Life

Psychologists practicing in this area operate from this premise: the healthier and happier people are at their jobs, the better their work product can and will be from both a production and quality standpoint. Quality of worklife applications can include issues of great diversity; from safety and physical considerations to emotional and relational components within an organization.

Ergonomics

Dr. Muchinsky probably describes this area best; he says,

“Ergonomics is a multidisciplinary field. It is concerned with designing tools, equipment, and machines that are compatible with human skills. Psychologists who work in this field draw upon knowledge derived from physiology, industrial medicine, and perception to design work systems that humans can operate effectively.”

Confidence in the Wrong Things Constrains Performance – What You Can Do About It.

As the late, great Gil Boyne described it, one of the critical factors that puts a ceiling on performance and keeps people from reaching their full potential is confidence in the wrong things (i.e., “I am confident that I will not succeed at….”) Essentially, this is a negative belief about self. If you tell yourself: i always find a way to sabotage myself, I am just no good at public speaking, my organizational skills are terrible, I am not good at networking, I can’t speak up in meetings, or any other negative idea, you are highly likely to manifest just that: the negative outcome that you are thinking about and believing. And that is unfortunate, because most negative beliefs about self are not facts at all; they are just ideas that have been acquired somewhere along the path of life that inhibit performance.

Perhaps you had a classroom experience in grade school in which you stood in front of the room to present some information and you forgot what you were going to say…and the whole class laughed at you. You blushed, felt deeply embarrassed, and slunk back to your desk. From this one experience alone, you may have developed the ‘confidence’ that you will not succeed at presentations and public speaking. The neurology of the brain has absorbed the painful experience as a memory, laden with negative emotion and, from this point forward, you think to yourself, “when I stand up in front of a group to speak, I am going to do something stupid and everyone is going to laugh at me.” The negative experience and belief may not even be consciously accessible to you, but they are tucked away, down deep within the unconscious mind. And so, on you go, speaking in public, getting in your own way, time after time, and reinforcing your negative belief with each unsuccessful public speaking experience. And perhaps you find yourself avoiding speaking in public at all. You may have great, ‘positive’ confidence in other areas of your life and career, but in this one string of memories about bad experiences with public speaking, you have ‘negative’ confidence, or negative belief about self.

The good news is that you do have the capacity to recondition your mind in a positive way, choosing and reinforcing beliefs that support your successes. Over the past few decades, with the evolution of technologies that can look in on brain activity, it has been discovered that, contrary to what was previously understood about the brain, this amazing structure is constantly changing and developing new neural networks.

The brain is now described to be ‘neuroplastic,’ meaning that it is continually reshaping and restructuring with each new experience. For example, when you meet someone for the first time, your brain gets immediately busy creating a new configuration of neurons that will enable you to recognize that person the next time you see him or her. And neuroplasticity is great news for all of us because it means that people can take charge of reshaping and restructuring beliefs and thoughts in ways they may have never imagined. You can introduce your mind to positive beliefs through methods including autosuggestion and imagery, and condition your mind in the direction of your choosing!

The brain uses the same neural mechanisms to imagine something in the mind as are used when having a new experience in the world. So internal imagination and external experience are extremely close relatives. What is imagined is real to the unconscious part of mind. So give your mind positive images and internal experiences and, by doing so, log good memories in mind that support your goals and successes.

When we were very young, we did not have control over what messages and ideas were downloaded into the brain. But as we mature, we have far more control over what beliefs and thoughts are invited into our own mental homes, and what negative ideas we throw out on the scrap heap. Shouldn’t this be taught in schools? Shouldn’t this be taught in corporations? People are the masters of their own minds. It’s just that sometimes they are not aware of this empowerment, and they allow whatever wants to meander through the mind to enter and set up shop in neural networks. But you will not allow that to happen, right?

Pondering the Unconscious Mind

Faith, if it bears any relation to the natural world, implies faith in the unconscious. If there is a God, he must speak there; if there is a healing power, it must operate there; if there is a principle of ordering in the organic realm, its most powerful manifestation must be found there. The conscious mind will enjoy no peace until it can rejoice in a fuller understanding of its own unconscious sources. – Lancelot Law Whyte, The Unconscious Before Freud

Self-Hypnosis Series: The Power of Positive and Negative Beliefs

Have you ever considered just how much our beliefs shape our reality?  Sometimes you get a clear view of this phenomenon when you encounter someone who has experienced severe trauma in their lives.  One can come away from trauma with powerful negative beliefs that shape their world:  There is something fundamentally wrong with me; I am defective in some way.  I am not safe; the world is unsafe.  It was my fault; I should have done something different.  Or, I am powerless;  I can’t do it. It’s easy to see how such negative beliefs create powerful negative emotions and drive certain behaviors while restricting others.  How does one thrive and achieve success when carrying around such burdens?  Clearly, it’s a far more difficult path to success in business and in life when perceptions are distorted with self-blame and loathing.

Consider an alternative extreme, wherein someone is protected, loved and showered with praise throughout their youth.  This person ‘believes’ in herself, knowing that she can achieve anything she sets her mind to accomplishing.  This person’s beliefs may be as follows:  I am smart.  I am a good person.  I am lovable.  I am empowered.  And how do you think will her behaviors will differ from someone carrying around negative beliefs about self?  She behaves like what she believes:  empowered!  Even when beliefs are unconscious, held below the level of conscious awareness (which most of them are), we can see the resulting confidence, or lack thereof, in one’s behaviors.

Our beliefs do indeed shape our behaviors and life experience.  They are like the software program that defines how we experience the world.  So what can you do about it if your beliefs are holding you back? First, you can take note of the fact that your beliefs are shaped by 1) past experiences and 2) messages taken in from parents, teachers, friends and all of those people in your social environment. In other words, they were learned.  This is one of the most important things to understand:  you have been programmed by your environment.  When you understand this concept, you can begin to take charge of the experiences and messages that you absorb into the unconscious mind.  And you can do that through a process called self-hypnosis.  You can decide what experiences and messages are absorbed, and which beliefs are fostered…and simply allow the unwanted beliefs to fade away from lack of use.  This is a proven fact and you can start leveraging it today.

Tapping the Unconscious Mind for the Good of the Business

Perhaps you will allow me to introduce you to a part of yourself that you may not even know exists.  Depending on where your journey in life has taken you so far, you may or may not be aware of the fact that about 95% of your mental processing takes place below the level of conscious mind…in the unconscious mind. That’s right. Only 5% of our awareness is at the conscious level of mind at any one point in time…the tip of the iceberg. So just imagine all of the material that is submerged in that 95% of the iceberg below the surface, in the unconscious mind:

  • Memories (good and traumatic)
  • Messages taken in from parents and others throughout life (positive and negative)
  • Associations that give meaning to life’s experiences (when this happens, it means that)
  • Beliefs about self and the world (e.g., I am good and worthy/defective in some way, I am safe/not safe in the world, I am weak/empowered)
  • Beliefs that trigger thoughts and emotions (good, bad and ugly)
  • Cognitive biases absorbed from families, cultures, religions and institutions
  • Creative inspiration and intuition (the sense of knowing that something is ‘right’ or ‘true’ without the need for evidence or data)
  • Resources for creating personal change
  • Resources for creating large scale change, across organizations and the world

Enhanced awareness of this topography of mind has given rise to voluminous discussion among professionals across many disciplines about what this means for humanity and how we can leverage the knowledge for the good of individuals, organizations and the world.  Here are just a few questions being addressed:

  • If we are driven to action in the world by beliefs operating at an unconscious level—below our conscious awareness—what does that mean about free will?
  • Are we destined to live the life of the narrative housed deep within our unconscious minds, or can we change it? How can we change it?
  • In how many ways can we harness the resources of mind?

For right now, just allow yourself to imagine what might be possible, knowing that each and every employee has a vast resource of creativity and inner knowing tucked below the surface of mind, awaiting to be tapped.  And conversely, every employee has a certain amount of material in that vast inner mind that keeps them stuck—limits on their performance—until they find the keys to release it.  Imagine a world of business in which leaders are leveraging the whole mind for their organizations…and even the world!  Smart businesses can change, and are indeed changing, to leverage the most current information about the nature of the mind and the depth of its resources.